I’m a dinosaur, even though I own an iPhone, iPad, Kindle and MacBook laptop, I still enjoy reading fashion magazines made out of paper, that arrive monthly via snail-mail. Yes, a lot of their content can be found on line, but I like having it at my real fingertips (as opposed to virtual finger tips I suppose).
There’s plenty of press showing that magazines are losing readers, revenue, ad dollars and pages. An article on the website BOF/The Business of Fashion from August 8, 2016 https://www.businessoffashion.com/articles/intelligence/cost-cutting-fashion-magazines-hearst-time-inc-conde-nast speaks volumes when it asks if cost cutting can save Fashion Magazines. There’s even a best selling fictional novel, “The Knock Offs” by Lucy Sykes https://www.amazon.com/dp/B00N6PD01W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 that came out in May of 2015, the premise of the novel discusses the future of the Fashion Magazine is that you have an older editor who takes six months off work and comes back to find her former assistant now running the show, and the show has been moved from print to online. Art imitating life? Seems so!
As a dinosaur who readily subscribes to Elle, Marie Claire and Harper’s Bazaar, mostly for the pictures and ads, I’ve become increasingly disillusioned with what passes for articles in these publications. Mind you, these magazines exist to show everyday people what they’re missing out on by not having an unlimited clothing budget. You can’t afford a Louis Vuitton handbag for $4,000 and you aren’t 6 feet tall and 115 pounds, but if you dress the way the magazine tells you then maybe your life will be worth living. I always viewed the fashion spreads and ads as aspirational, not real life. But not any more…
America’s fashion magazines in the past few years have become increasingly politicized. Articles froth at the mouth over Hillary and Chelsea Clinton, or their far left adherents. They speak of the evils of Republicanism, and the joy of being a liberal who supports killing unborn babies (future readers?) in the name of having control over your body. Let’s face it, control over your body starts by saying NO or using birth control. Once you’ve conceived Mother Nature has control over your body, you blew your chance. But all the Fashion Magazines want you to know they are in your corner as long as you subscribe not to their (magazine) issue, but their political issues. And they lean 100% to the left.
I’m debating ending my subscriptions to the above named magazines because although I love the ads and photo spreads, I don’t like the one-sided articles telling women readers how to vote and who to support politically. I buy these magazines to escape into the world of fashion. Perhaps like the dinosaur that I am, I’m not in the majority. I’ve finally reached a place in life where I can afford many of the luxuries advertised within their glossy pages, but the corrosive, left-leaning diatribes that are included in each issue are turning me off. Kill off your subscribers at your own risk Fashion Mags. We aren’t coming back, and they aren’t making any more of us.